Co-Brand & Partnership
Strategic brand collaborations, co-marketing, IP licensing, and cross-border brand building for AI-native and cultural brands.
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Cross-Border Marketing
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Why Brand Partnership Matters
For Chinese and global brands entering the US, the right partnership can mean the difference between gaining traction and getting lost in the noise. We connect brands with the right partners across retail, media, entertainment, and cultural channels.
Co-Branding & Collabs
Co-branded product launches, limited edition collaborations, brand-to-brand partnerships, cross-promotional campaigns targeting US consumers.
Media & Entertainment IP
IP licensing and adaptation, film/TV/gaming partnerships, content co-production, anime/manga localization, celebrity/KOL endorsements.
🏠Retail & Distribution
Placement (Target, Walmart, Costco), DTC channelstribution, department store and boutique partnerships (Target, Walmart, Costco), DTC channels, pop-up stores, wholesale distribution.
TikTok Shop integration, influencer campaigns, Amazon/eBay listing optimization, social commerce, live streaming collaborations.
Cultural Marketing
Cultural adaptation strategy, brand storytelling for US audiences, Chinese culture-inspired campaigns, Lunar New Year and cultural moment activations.
Cross-Border Brand Strategy
Full go-to-US-market brand strategy, naming and positioning, packaging localization, PR and media relations, crisis communications.
Brand Types We Partner With
From cultural IP to hardware brands, AI-native products to lifestyle — if it has potential in the US market, we can help.
Cultural & Creative IP
DTC / E-Com
DTC & Independent Brand
Shopify brands, direct-to-consumer products, cross-border e-commerce, subscription models.
Lifestyle
Lifestyle & Consumer
Food & beverage, fashion, beauty, home goods, wellness brands entering the US market.
AI / Tech
AI-Native & Tech Brands
AI SaaS brands, hardware brands, robotics brands — building brand presence in the US.
Investment
Investment-Backed Brands
Portfolio companies of VC/PE funds needing go-to-market brand strategy for US expansion.
Brand Strategy Process
A structured approach to building meaningful brand partnerships in the US market.
1
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Evaluate brand positioning, US market readiness, target audience alignment, and partnership pote位、、。
2
Match with curated partners from our network: retailers, media, influencers, co-brand prospects, distributors.
3
Deal Structuring
Negotiate terms, structure IP licensing, revenue sharing, co-marketing budgets, exclusivity clauses.
4
Market Launch
Execute partnership launch, coordinate media, manage go-to-market timeline, track KPIs and ROI.
Ready to bring your brand to the US?
Whether you are a cultural IP holder, an AI-native brand, or a consumer product company — we can help you find the right partners.
Get in touch about Brand Partnerships
Law Firm Partners — Directory
Our curated network of law firms covering corporate, IP, cross-border M&A, SEC/IPO, immigration, and export controls for AI-native companies entering the US market.
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Corporate & Securities
Cross-border M&A, SEC compliance, securities law, corporate governancand boutique firms with China practice.
IP & Patent
Patent, portfolio strategy, trade secrets, trademark, copyright, IP litigation. USPTO-registered attorneys with AI/software expertise.
Immigration
EB-1A/EB-2 NIW, O-1, L-1, H-1B, PERM, I-140, consular processing, green card strategy. Proven track record with tech founders and researchers.
Export Controls & Sanctions
EAR, ITAR, OFAC sanctions compliance, dual-use technology export licensing, deemed export analysis, conducted by former USG officials.
Employment & Labor
Employment agreements, equity compensation, wage and hour compliance, non-compete, employee classification, NLRA compliance.
Real Estate & Construction
Commercial leases, property acquisition, development permits, environmental review, land use, construction contracts, zoning compliance.
Looking for legal representation?
We maintain a pre-vetted list of law firms across practice areas. Reach out and we will connect you with the right counsel.
Get matched with a law firm
Fund Partners — Directory
A curated network of VC funds, PE firms, family offices, and institutional investors actively investing in cross-border AI and technology opportunities.
Venture Capital (USD)
Early to growth stage funds investing in AI, deep tech, SaaS. Proven cross-border investment experience with China-US portfolio companies.
Venture Capital (RMB)
RMB-denominated funds with QDLP/QDIE quotas for outbound investment. Specialized in Chinese LPs seeking US tech exposure.
Family Offices
Single and multi-family offices with direct investment mandates in AI and technology. Typical check size $1-20M per deal.
Corporate VC
Strategic CVC arms of major US and Chinese tech companies. Looking for strategic partnerships, not just financial returns.
Institutional LPs
Pension funds, endowments, foundations, SWFs with allocation to VC/PE. Providing co-investment and fund commitment.
Fund-of-Funds
FoFs specializing in cross-border tech funds. Access to multiple top-tier GP relationships and co-investment rights.
Raising capital or looking for LP partners?
We work with a network of 50+ funds actively deploying capital into AI-native and cross-border companies. Let us make the right introduction.
Get introduced to funds
Land, Construction & Build-Out — Resources
A comprehensive directory of land acquisition resources, construction firms, build-out contractors, and real estate partners for companies establishing US operations.
Land Acquisition
Industrial land, commercial plots, development sites for data centers, R&D facilities, manufacturing plants, and warehouses across key US markets.
General Contractors
Licensed GCs experienced with Chinese-owned projects. Expertise in data centers, clean rooms, manufacturing facilities, and office builds.
Data Center Construction
Specialized DC construction firms: power infrastructure, cooling systems, raised flooring, fire suppression, security integration, and commissioning.
Office Build-Out
Commercial office fit-out, HQ design, build-to-suit. Familiar with Chinese corporate aesthetic and functional requirements.
Environmental & Permitting
Environmental site assessment, CEQA/NEPA compliance, building permits, zoning variances, entitlement processing. Spe="#1a3c6e" />1.5"/>e-/>26" y2="24" />roke="#c8a85e" />pan>
Project Management
Owner's representation, construction management, schedule and budget control, quality assurance. Bilingual PMs for Chinese-owned projects.
Ready to break ground in the US?
From site selection to ribbon cutting, we help companies navigate the entire real estate and construction lifecycle in the US.
Start site selection
HR & Talent Partners — Directory
A curated network of HR firms, recruiters, EOR providers, and talent acquisition specialists helping companies build their US teams.
Executive Search
C-suite and VP-level recruitment for US operations of Chinese tech companies. Deep networks in Silicon Valley, Seattle, and Austin tech hubs.
Technical Recruiting
AI/ML engineers, software architects, hardware engineers, data scientists. Specialized in dual-lingual candidates with cross-cultural competence.
EOR & PEO Services
Employer of Record, Professional Employer Organization. Fast US entity setup, payroll, benefits, compliance. No need for a US legal entity.
Visa & Relocation
Visa sponsorship strategy (O-1, L-1, H-1B), relocation services, housing assistance, school placement for relocating employees and families.
HR Compliance
US employment law compliance, employee handbooks, wage and hour, anti-harassment training, I-9/E-Verify, ACA compliance.
Fractional & Interim HR
Fractional CHRO, interim HR directors, HR project-based support for companies not ready for full-time HR leadership.
Building your US team?
Whether you need one key hire or an entire organization, our HR network has the reach and expertise to help.
Get talent support
Incubator & Accelerator — Directory
A curated list of incubators, accelerators, and innovation programs for AI-native Chinese companies entering the US market.
Hardware Incubators
Prototyping labs, manufacturing readiness programs, supply chain setup, testing & certification support. Ideal for robotics, IoT, and hardware startups.
SaaS Accelerators
GTM-focused programs: enterprise sales training, SOC 2 readiness, channel partner matching, Fortune 500 pilot programs.
Biotech & Deep Tech
Lab space, regulatory navigation (FDA), clinical trial partnerships, university tech transfer access, SBIR/STTR grant support.
China-to-US Programs
Specialized accelerator programs designed for Chinese founders. Cross-cultural business training, legal entity setup, US banking, first customer acquisition.
Corporate Innovation Labs
On-site innovation partnerships with major US corporations. Access to enterprise resources, pilot customers, and potential acquisition pathways.
Grant & Non-Dilutive Funding
SBIR/STTR, ARPA-E, NSF I-Corps, state-level innovation grants. Programs with no equity requirement for US market entry R&D.
Need a home for your US innovation?
From incubator space to corporate partnerships, we help you find the right program for your stage and technology.
Find an incubator
IPO & Listing — Resource Directory
A comprehensive directory of IPO advisors, listing exchanges, underwriters, auditors, and SPAC sponsors for companies preparing for US capital markets.
Underwriters & Investment Banks
Leading and co-manager underwriters for US IPOs. Bulge bracket and mid-market banks with China cross-border IPO experience.
Audit & Accounting
Big Four and PCAOB-registered firms. Expertise in US GAAP, China GAAP reconciliation, PCAOB inspections, and SOX compliance.
SEC Counsel
SEC-registered law firms for S-1 registration, SEC comment letter response, confidential filing, and ongoing 10-K/Q reporting compliance.
SPAC Sponsors
Active SPAC sponsors seeking de-SPAC targets in AI and technology. Full SPAC lifecycle advisory: merger, PIPE, and de-listing alternatives.
Exchange Listing
NASDAQ, NYSE listing support. Corporate governance compliance, board composition, listing standards, and continued listing requirements.
IR & PR Advisory
Investor relations strategy, roadshow preparation, analyst briefings, earnings call prep, media relations, and shareholder communication.
Preparing for a US listing?
From confidential filing to the opening bell, our IPO resource directory connects you with the best advisors in the business.
Start IPO preparation
Bank & Financial Partners — Directory
A curated network of US banks, Chinese bank US branches, fintech partners, payment processors, and treasury ma10伴、。
US Commercial Banks
Full-service commercial banks for corporate accounts, wire transfers, FX, credit lines, and depositary services. Experience with Chinese-owned entities.
Chinese Bank US Branches
Bank of China, ICBC, China Construction Bank, China Merchants Bank US operations. RMB/USD dual-currency accounts, cross-border lending.
Payment Processors
Stripe, Adyen, PayPal, Square integration. Cross-border payment rails, multi-currency settlement, subscription billing optimization.
Treasury Management
Cash management, multi-currency sweeps, notional pooling, automated reconciliation, investment of excess cash. APIs for programmatic control.
Fintech Lending
Revenue-based financing, venture debt, equipment financing, invoice factoring. Faster and more flexible than traditional bank loans.
Cross-Border Payments
Wise, Airwallex, Currenxie for cross-border payments. Lower fees, better FX rates, faster settlement for China-US transactions.
Setting up US banking operations?
From opening a corporate account to setting up treasury systems, we help you navigate US banking as a foreign entity.
Get banking support
Enterprise Clients — Case Studies & Reference
A selection of enterprise clients we have advised across AI, e-commerce, hardware, and financial services. Client names anonymized, results are real.
AI Platform (ML Infrastructure)
Series B, $85M raised. Helped establish US HQ, recruit 30-person engineering team, secure 2 Fortune 500 pilots. US revenue: $0 to $4M ARR in 11 months.
Consumer Robotics
Series A, $50M raised. Identified 3 contract manufacturers in Mexico, managed prototype-to-production transition, secured first retail placement in 8 months.
Cross-Border E-Commerce
Growth stage, $200M GMV. Built US warehouse and fulfillment network, negotiated 3PL contracts, established TikTok Shop presence. US revenue: +180% YoY.
Data Center Operator
Pre-IPO, targeting $1.5B valuation. Secured 50MW power allocation, managed DC build-out timeline, introduced potential investors and strategic partners.
Fintech (Digital Payments)
Series C, raising $120M. Helped with US regulatory filings (money transmitter licenses), banking partnerships, and compliance framework.
Creative IP / Animation Studio
Expanding to US. Negotiated streaming platform licensing deals, established LA studio presence, recruited US creative talent.
Want to see more case studies?
Schedule a confidential call to discuss how we can help your company establish and grow in the US market.
See if we can help
Blockchain & Crypto Ecosystem — Resources
Our curated network across the blockchain ecosystem: exchanges, L1/L2 chains, DeFi protocols, mining operations, OTC desks, and Web3 infrastructure partners.
Binance
Solana
EVM
Non-EVM
DeFi
Mining
Binance Ecosystem
BNB Chain, Binance Labs, Launchpad, OTC desk, VIP program. Access to Binance ecosystem for token listings, incubation, and liquidity partnerships.
Solana Ecosystem
Solana validator operations, dApp deployment, DeFi protocols (Jupiter, Raydium, Marinade), NFT marketplace integration, Solana Pay adoption for US merchants.
EVM Chains
Ethereum, Arbitrum, Optimism, Base, Polygon zkEVM, Linea. Smart contract deployment, cross-chain bridging, gas optimization, MEV strategies. Compatible toolchains across all EVM L1/L2.
Non-EVM Chains
Solana (Rust/Seahorse), Sui (Move), Aptos (Move), StarkNet (Cairo), Cosmos (CosmWasm), Near (Rust/AssemblyScript), Bitcoin (Ordinals, Runes). Custom developer onboarding and ecosystem access.
Crypto Mining & Infrastructure
Mining farm operations (BTC, ETH, Kaspa), ASIC procurement and hosting, GPU mining for AI/ML, energy procurement for mining, immersion cooling setup, mining pool partnerships.
OTC & Liquidity
OTC trading desks for large-block crypto trades, liquidity provision on CEX/DEX, market making partnerships, stablecoin on/off ramps for cross-border settlements.
Chain-Specific Expertise
Whether your project is on EVM or Non-EVM, we have partners who understand the technical, regulatory, and market nuances of each chain ecosystem.
EVM Chains
Ethereum & L2 Ecosystem
Ethereum • Arbitrum • Optimism • Base • Polygon zkEVM • Linea • Scroll • zkSync
Smart contract audits, DeFi protocol design, cross-chain bridges, tokenomics, gas optimization, account abstraction (ERC-4337), layer-2 deployment.
Non-EVM Chains
Solana, Move & Beyond
Solana • Sui • Aptos • StarkNet • Cosmos • Near • Bitcoin L2
Rust/Seahorse development, Move smart contracts, Cairo programming, CosmWasm IBC integration, Bitcoin Ordinals/Runes, zk-rollup deployment.
Use Cases We Cover
From DeFi to NFTs, from cross-border payments to tokenization — we support the full spectrum of blockchain applications.
Exchange Listings
Binance, Coinbase, OKX, Bybit, Kraken, HTX, Gate.io listing preparation. Tokenomics review, market making arrangements, marketing strategy, legal compliance.
DeFi & DEX Integration
Uniswap, PancakeSwap, Raydium liquidity pools. AMM strategy, concentrated liquidity management, yield farming protocols, lending/borrowing markets.
NFT & Gaming
NFT marketplace listing (OpenSea, Blur, Magic Eden), gaming token integration, P2E economics design, cross-chain NFT bridges.
Cross-Border Payments
Stablecoin-based cross-border payments (USDT/USDC), crypto-to-fiat conversion, payroll in crypto, merchant crypto payment processing (BitPay, Coinbase Commerce).
Tokenization & RWA
Real-world asset tokenization (real estate, commodities, invoices), security token offering (STO) structuring, KYC/AML compliance for tokenized assets.
Regulatory & Compliance
SEC/CFTC regulatory assessment, money transmitter licenses (MTL), BitLicense, crypto tax advisory, DAO legal structuring, MiCA compliance for EU. Learn more →
Building on-chain and need help?
From token economics to exchange listings, from validator setup to DeFi protocol launch — our crypto network covers it all.
Talk to our crypto team
Alisa Chen
Product Manager
10+ years building products at Alibaba, Xiaohongshu, and Web3 startups
Products I've Built & Scaled
Each project spans strategy, execution, and measurable outcomes. From 0-to-1 to scaling at 300M+ MAU.
GROWTH
Membership Growth Engine
Ele.me (Alibaba) · 2016–2018
Launched Ele.me Super Members in 20 cities. Grew from pilot to 30M+ subscribers in 14 months. Revenue contribution: 18% of GMV. Built real-time loyalty engine serving 300M MAU.
Growth LoopsSubscriptionLoyaltyReal-time MLAB testing
PLATFORM
Creator Marketplace & Monetization
Xiaohongshu (RED) · 2019–2021
Built the creator-brand marketplace from scratch. 200K+ creators onboarded. $50M GMV in first year. Monetization features drove 35% of platform revenue. Led cross-functional team of 15.
MarketplaceCreator EconomyTwo-sided platformRevenue
WEB3
Web3 Wallet & $50M Exit
Coins.ph · 2021–2022
Led product for crypto wallet serving 5M users across SEA. Drove 3x transaction volume growth. Contributed to $50M Series C and strategic exit. Multi-chain integration.
Web3Crypto WalletSEA MarketsBlockchain
AI SAAS
AI-Powered Ad Creative Platform
Founder/PM · 2022–2023
Founded AI-powered ad creative platform. Built MVP in 6 weeks, validated with 20+ clients. $1M+ ARR within 9 months. Acquired by larger ad tech company.
AI/MLAd Tech0-to-1Founder Mode
E-COMMERCE
TikTok Shop SEA Market Launch
Product Lead · 2023
Led TikTok Shop expansion across 5 SEA markets. Defined local product strategy for Indonesia, Thailand, Vietnam. 200K+ merchants onboarded in first 6 months.
Market LaunchE-commerceSEALocalization
OPERATIONS
AI Sales & US Market Entry
Hsu's Ginseng · 2024
Digitized family business with AI-powered sales pipeline. Automated outreach, CRM, and order processing. Drove 40% revenue increase through US market expansion strategies.
AI SalesCRMUS Market EntrySMB
Core Skills
What I bring to every product team
Product Strategy
Roadmap planning, competitive analysis, user research, OKR frameworks, product-market fit validation across B2B/B2C/Web3.
Growth & Metrics
Growth loops, funnel optimization, retention mechanics, cohort analysis, experimentation design. Led growth at 300M MAU scale.
Cross-Functional Leadership
Led teams of 15+ across engineering, design, data, marketing, and operations. Fluent in English, Mandarin, and cross-cultural collaboration.
Technical Depth
AI/ML product experience, web3/blockchain, growth engineering infrastructure. Can write SQL, Python, read code, and ship experiments independently.
Education
Shanghai Jiao Tong University
Bachelor of Engineering, Computer Science · 2008–2012
Consulting Services Agreement
Standard engagement contract. Complete and sign to initiate engagement.
1. Services
Consultant agrees to provide advisory services as described in the SOW including US market entry, Pre-IPO readiness, ecosystem introductions, supply chain advisory, regulatory compliance, and fundraising support.
2. Fees & Payment
Net-30 from invoice. Retainers due upon signing. All fees in USD.
3. Scope & Deliverables
Defined in SOW. Changes require written Change Order.
4. Client Responsibilities
Provide timely access, designate POC, make timely decisions, comply with laws.
5. Confidentiality
Mutual NDA governs all confidential information exchanged.
6. IP
Pre-existing IP remains owner's. Deliverables owned by Client upon full payment.
7. Liability
Neither liable for indirect damages. Total liability capped at fees paid in prior 12 months.
8. Term
Begins on Start Date, ends on SOW completion. 30 days written notice for termination.
9. Governing Law
State of California. Disputes in San Mateo County Superior Court.
Apply to Join Our Network
Become a Sequoia Bridge verified partner. We review applications within 5 business days.
🤝 Join a Curated Network
Get connected with AI-native companies preparing for US market entry. Pre-qualified leads, co-marketing opportunities.
Venture Capital Advisory
We help funds navigate cross-border AI investment opportunities between China and the US.
Deal Sourcing & Due Diligence
Identify and vet AI-native opportunities across China and US markets. Deep tech, hard tech, enterprise SaaS. On-the-ground due diligence in both ecosystems.
Portfolio Company Support
Help portfolio companies expand to the US: GTM strategy, executive introductions, regulatory navigation, talent acquisition, ecosystem integration.
Cross-Border Fund Strategy
RMB-to-USD conversion strategies, US LP relationship building, co-investment frameworks, special purpose vehicles.
China Market Entry for US VCs
Navigate China's regulatory landscape, find local co-investors, structure onshore/offshore vehicles, manage RMB exposure.
📋 Representative Engagements
US DEEP TECH FUND
China Market Entry
Advised on China market entry. Identified 3 co-investment opportunities, structured onshore RMB vehicle, LP introductions.
CHINA AI FUND
US Expansion
$500M AI fund US presence: entity, team, 15+ portfolio cos supported, 3 exits.
CORPORATE VC
Cross-Border Program
Designed CVC program for Fortune 500. 200+ startups sourced, 8 investments, 3 pilots.
FUNDRAISING
$150M AI Fund
LP introductions to 30+ family offices and institutions. Closed in 9 months.
Financial Advisory
M&A, capital markets, and strategic advisory for AI-native companies and cross-border transactions.
Pre-IPO & IPO Advisory
Underwriter selection, SEC readiness, roadshow preparation, valuation strategy, post-IPO support for NASDAQ/NYSE listings.
Cross-Border M&A
Buy-side and sell-side advisory. Target identification, valuation, negotiation, CFIUS navigation, post-merger integration.
Capital Raising
Private placement, PIPEs, convertible notes, structured financing. Investor targeting and term sheet negotiation.
Restructuring
VIE restructuring, SPAC/de-SPAC advisory, spin-offs, corporate carve-outs. Complex China-US corporate structures.
📊 Select Engagements
SPAC
$850M SPAC Merger
AI semiconductor company's SPAC merger. SEC filing, roadshow, PIPE fundraising.
M&A
$320M Acquisition
US public company acquisition of Beijing AI startup. CFIUS navigation, integration.
CAPITAL RAISING
$85M Series C
12 US institutions introduced, $45M from US funds. 1.5x oversubscribed.
VIE
VIE Restructuring
CSRC and SEC regulatory navigation for successful NASDAQ listing.
Limited Partner Services
For institutional investors, family offices, and fund-of-funds investing in AI cross-border opportunities.
Fund Due Diligence
Independent diligence on VC/PE funds targeting AI and cross-border investments. Track record verification, reference calls, strategy assessment.
Portfolio Analytics
Performance benchmarking, exposure analysis, risk monitoring for LP portfolios with China-US AI exposure.
Co-Investment Opportunities
Curated deal flow in AI-native companies crossing the Pacific. Direct investments alongside top-tier VCs.
Market Intelligence
Regular updates on regulatory changes, AI ecosystem mapping, strategic insights for the China-US tech landscape.
$2B+
LP capital allocations advised
50+
Institutional LP relationships
30+
Co-investments sourced annually
